Posted by Joseph Rose, The Oregonian September 15, 2009 14:08PM
How do you show bicyclists that your serious about letting them pull into your drive- throughs to order fast food? Burgerville’s answer: Free blackberry smoothies.
Between 2 p.m. and 4 p.m. Thursday, any customer ordering on two wheels at the Southeast Hawthorne Boulevard Burgerville in Portland will get a free small smoothie (with the purchase of a menu item of equal or greater value).
Still red-faced after last month’s rejection of a biking mom at a Southeast Portland drive-though, Burgerville is now welcoming bicyclists to “cycle-through” each of its 37 drive-throughs.
“To make all of our drive-thru lanes bike friendly, Burgerville is adding signs to alert drivers and bicyclists to safety precautions for bicycle access,” the regional chain announced today. “The signs are already in place at the restaurants which are most frequented by bicyclists and all restaurants should have signs in place by Friday.”
Now, before some of you start accusing us of selling out by reporting on a Burgerville promotion, consider this: Free food! Who wouldn’t want to know about that?
That’s right: We report, you consume.
Speaking of which, you’ll need to bike at a moderate pace for about 35 minutes in order to burn off the 420 calories in that smoothie.