Sponsorship Spotlight: The Grasshopper Adventure Series
By James Grady
In the world of Adventure Cycling, one name stands alone: Grasshopper. For the last 26 years, The Grasshopper Adventure Series has challenged, broken, and rebuilt Northern California cyclists. What is a “Grasshopper”? According to Miguel “Mig” Crawford, founder and ringmaster, they are “fun, often very long and hard, magical mystery tours through the diverse, challenging and eclectic hills of Sonoma County and beyond.” Any given event sees World Tour pros and weekend warriors line up shoulder to shoulder to test their mettle against deep dives into lesser-traveled parts of Northern California.
Photo courtesy of Grasshopper Adventure Series
The team at Bicycle Law — no strangers to the thrill of a Hopper — see in the Series not just an opportunity to support the events, but to support the vibrant and fast-growing attendant community. “With the explosion in popularity of gravel cycling in the last couple of years, the already robust Grasshopper following has seen tremendous growth,” says Miles Cooper, Bicycle Law Partner and adventure cycling veteran. “Miguel has built a foundation that has already and will see an outsized impact on not only the local community but the cycling world at large.”
The Grasshoppers’ reach is felt beyond the events, too: whether by design or happenstance, Grasshoppers bring awareness, tourism, and money to smaller Northern California towns and communities that have been particularly hard hit in recent years by economic turmoil, wildfires, and the COVID-19 pandemic. Supporting the communities that support the events has been critical to the success of the Series. Events often feature a local cause that receives a portion of the entry fees. Crawford’s events make people suffer, but in doing so, help those who are suffering.
Whether one is looking for a nice day out on the bike or a soul-searching, character-defining ride, the Grasshopper Adventure Series has something for everyone. Look for a Bicycle Law jersey after the ride… we’ll be happy to share a drink and swap stories of the day’s adventure.
To learn more, go to grasshopperadventureseries.com or follow @grasshopperadventureseries on Instagram.